Sunday, 29 April 2012


Web 2.0- -The second phase of the internet, where technology has improved allows focus people to go from receiving information and services to people creating and sharing material. Examples such as
Blogs
Social networking
YouTube

Prosumers- - PROducers & conSUMERS, the contemporary audience behaviour as active participantants in the process of production of media text (i.e. produce yet consume the work).

Visualisation- Music has power to control an audience/people, it can control emotions, however through music videos they are designed to entertain people, to educate them.
http://www.youtube.com/watch?v=e8neDjQoBMQ

Purity- A concept that questions the authenticity & integrity of Music in the light of cultural recycling, over production and autotuning. 
http://www.youtube.com/watch?v=Imixg3jrJS8

Cultural Recycling- - The process of Remix, Re-cycling, Mashup, Re-packaging, Re-imagining of existing Media (Music) to create something new out of the old

Fans- - Audience who has a strong interest, belief and identifies with the band or artist



Convergence- the process by which a range of media platforms are integrated within a single piece of media technology. Nintendo Wii. http://www.youtube.com/watch?v=2OuDMXoEn-M links to synergy

Music Culture

Co-option

Musical Abundance

Levels of Production

Hierarchies/Trending

Tuesday, 14 February 2012

Homework TV Drama - Ethnicity essay 'Hotel Babylon'

  • Which Key Characters/Units of Drama are important
  • Why chosen this clip?
  • STEREOTYPES (re-enforced, challenged, positive, negative)
  • Status/Power
  • Difference/Opposite

  •  Always Rule of 3:
    Point - Ethnicity & Stereotype/Power/Difference
    Example - MES/SOUND/CAM/EDIT - Terminology
    Explanation - Analysis of Meaning/how it 'constructs' Ethnicity


Camera/camera meaning: How do they work together, what is expected, what is important, what is unusual?
Wide shot of swimming pool
Proxemic codes- Close up of manager looking uncomfortable being so close in the customer 2 being quite close to the manager. Facing eachother
Quick yet subtle zoom of manager to show he agreed to do something he did not want to.
Editing: How do they work together, what is expected, what is important, what is unusual?
Shot reverse shot between the manager and customer 2.
Quick cut to another scene of the two cleaners.
MES: How do they work together, what is expected, what is important, what is unusual?
 Character appearance (hair, face/body, makeup) AND performance(what they do, how they act, body language, facial expressions) (archetypes or stereotypes)-
Manager-
-contrast with the typical stereotype of being depicted as poor or less intelligent.
- smart looking, well shaven, takes pride in appearance especially because of job title?
- Professional
-Feels uncomfortable in the second part of dialogue with another ethnic person.

Customer(2)-
-          Fits the stereotype, less intelligent, possible more illiterate (slang)
-          Acts like the big man, loud, controlling,

Customer (3)-
-Old, Chinese does not really understand the wrong between the employee dancing on hours. Clumsy, clueless.

Main chef:
-          Small, Italian? Powerful, although hes smaller than the English chef.  Boss of kitchen. Beard for importance?

English chef:
-          Large yet is less powerful.

Cleaners: work /cleaners costume with attractive underwear underneath.
Costume (what does it tell us about the character?)-
 Customer(2)- no top (just got out of swimming pool but no towel. Jewellery maybe rich? Hairstyle Rastafarian? Tattoos. Shorts red with green stars bit Jamaicany.
Location/setting (Time, place, domestic/nature?)-
-          First scene around the swimming pool
Colours (association with...)-
-          Aqua Blue from the swimming, quite lit up bright, maybe to signify managers home background/country/land
-           
Sound: How do they work together, what is expected, what is important, what is unusual?
Dialogue: between manager and customer 2 where the manager is obviously uncomfortable with that customer because of previous experience in is younger years ‘that’s right, that’s the old benchler right there man’.
-          Backing track, resembles danger or something someone is comfortable with the situation.
-          Sound track, from dancing track to sound where someone will be caught out.
-          Racism in the kitchen between the two chefs.

The clip begins with a black man serving a white male customer by the swimming pool. The fact that the black man is waiting on the white man could represent that the white man is of a higher status and considered as ‘more important’ than the black man, however we then see him at a Close Up of the black man where we are able to see more about his appearance and costume. He is wearing a smart suit and a big shiny earring which challenges the typical stereotype of a black person, as they are often seen as living in poverty or more likely to be working in more manual jobs. The black man in this clip is appears to be in a manager’s position which gives him higher status and more value.

The use of proxemic codes of the manager (the black man) seems confident but this soon changes when he comes in to contact with another black man who jumps out of the swimming pool quickly. This second black male fits the typical stereotype of a black person because of his costume and appearance. Apart from the fact that he had just got out of a swimming pool it is still obvious of his background and characteristics through his accent and the use of black slang when he speaks. His hair is tied up in dreadlocks and he is wearing black shorts with red, yellow and green stars on them which resemble the Jamaican flag also with the fact that he talks about smoking ganja which instantly you would imply to someone from Jamaica. The shot reverse shot technique used throughout the dialogue show how the manager’s attitudes and confidence drops, this is because we can clearly see through the acting of his facial and body expressions. The second black man definitely fluctuates the way the manager feels in the sense of being comfortable in his own hotel, the Jamaican man comes across as more controlling and pushes the manager into events he does not want to do. This is also evident through the use of non-diegetic sound of the mood music which starts of happy and reasonably calming this changes and becomes less obvious when the second black man is introduced, maybe to give the feeling of danger.
In the second clip we are introduced to two female maids/cleaners who sound to have Eastern European accents. Automatically, this can be seen as a typical stereotype where most programmes is or hotels these type of characters are often foreign. Apart from the use of dialogue through the non-diegetic sound of the music we can already establish the typical feeling of something that is not right or something bad or is not legal is about to happen. Already we can see that one of the cleaners does not feel comfortable about the event that is about to take place where as the other one is. The scene changes to a room with a Japanese man who is either on business or is a tourist(especially where he seems to act slightly ‘sheepish’ and lacks ability to speak English). At first we do not know what exactly is going to happen but the audience has their feelings. Through the use of props of the hotel Babylon ‘Please service’ card which as two drawn on signs (meaning that the customer pays double) can only mean one thing that the two cleaners are going to be paid to perform a ‘strip tease’ or other sexual behaviour. We can understand this further when we are introduced the male character and the close up shot of two piles on money. When we think of a Japanese or Asian person we can assume they will be quite wealthy. Coming to the fact that the two women are going to perform a ‘strip tease’ we can only assume that the women have previously been sexualised in their home country and the fact that they do not earn enough through the job that they do. Which is the fact that England do employ foreign people to perform the boring / menial jobs that us as a nation do not prefer or want to do.

One of the women feels more confident about performing the ‘strip tease’ she obviously does this more than once and has had plenty of experience through doing this. The other women on the hand stopped because she felt uncomfortable maybe because she is from a religious background as she is seen wearing a cross around her neck which is shown through from a close up shot.

Lastly the kitchen scene where you would highly expect to see some cultural differences. This scene contains racism between an Englishmen and a foreign chef who we believe is to be master chef as he is wearing black where the other chefs are in white. The mood in the kitchen at first is rather calm when the two other manager people come into the kitchen as they are checking the foreign chef. This mood soon changes when the two managers leave the kitchen where it turns violent. The master chef picks up a large knife and holds it in a threatening manner towards the other chef during an argument we can assume that this chef is the more powerful chef maybe because he is more knowledgeable about food being from another country where food is more rich and important.

In conclusion to this clip regarding ethnicity I feel that the representations of ethnicity are hardly positive as nowhere apart from the fact that stereotypes have been challenged in the start of the clip have not much affect to the rest of the clip as the other characters resemble the stereotypes well as they can easily be related to. This is an effective tool as it shows how us as a society and nation have developed these stereotypes and they continue to be used.

Monday, 6 February 2012

questions you need to ask yourself for each of the possible ‘areas’:


Here are the sort of questions you need to ask yourself for each of the possible ‘areas’.

Gender
- how are men/women shown to the audience in the extract?
- what does the programme seem to be saying about the status and experiences of men/women?
- does the programme challenge/conform with stereotypes?

Age
- how are the young and old shown to the audience in the extract?
- what does the programme seem to be saying about the status and experiences of the young/old?
- does the programme challenge/conform with stereotypes?

Sexuality
- how are characters with different sexual orientation/preference shown to the audience in the extract?
- what does the programme seem to be saying about the status and experiences of homosexual/heterosexual/bisexual characters ?
- does the programme challenge/conform with stereotypes?

Ethnicity
An ethnic group (or ethnicity) is a group of people whose members identify with each other, through a common heritage, often consisting of a common language, a common culture(often including a shared religion) and an ideology that stresses common ancestry.
- how are characters from different ethnic groups or ethnic backgrounds shown to the audience in the extract?
- what does the programme seem to be saying about the status and experiences of characters from different ethnic backgrounds or different ethnic origins?
- does the programme challenge/conform with stereotypes?

Class and status
Remember class is about more than just money…you need to consider background, status and power.
- how are characters of different social class shown to the audience in the extract?
- what does the programme seem to be saying about the status and experiences of different social groups within society?
- does the programme challenge/conform with stereotypes?

Physical ability/disability
- how are the physically disabled shown to the audience in the extract; how does this representation compare with the representation of the physically able?
- what does the programme seem to be saying about the status and experiences of the physically disabled?
- does the programme challenge/conform with stereotypes?

Regional identity
- how are characters from different parts of the country shown to the audience in the extract?
- what does the programme seem to be saying about the status and experiences of people from different parts of the country?
- does the programme challenge/conform with stereotypes?
Media Representation
Representation refers to the construction of aspects of ‘reality’ such as people, places, objects, events, cultural identities and other abstract concepts. 
The term refers to the processes involved as well as to its products. For instance, in relation to the key markers of identity - Class, Age, Gender and Ethnicity - representation involves not only how identities are represented (or rather constructed) within the text but also how they are received by people. Consider, for instance, the issue of 'the gaze'. How do men look at images of women, women at men, men at men and women at women?
A key in the study of representation concern is with the way in which representations are made to seem ‘natural’. 



What does 'representation' mean?
The
easiest way to understand the concept of representation is to remember that watching a TV programme is not the same as watching something happen in real life.
All
media products re-present the real world to us; they show us one version of reality, not reality itself.
So,
the theory of representation in Media Studies means thinking about how a particular person or group of people are being presented to the audience. Audience Identification
In
a film, the director wants the audience to be on the side of the protagonist and hope that the antagonist will fail.
This
means that the audience has to identify with the protagonistthey have to have a reason to beon his/her side.
But
directors only have a couple of hours to make you identify with the protagonistso, they have to use a kind ofshorthand. This is known as typinginstead of each character being a complex individual, who would take many hours to understand, we are presented with atypicalcharacter who we recognise quickly and feel we understand. 


Character Typing
There
are three different kinds of character typing:
1.
An archetype is a familiar character who has emerged from hundreds of years of fairytales and storytelling.
2.
A stereotype is a character usually used in advertising and marking in order to sell a particular product to a certain group of people. They can also be usednegativelyin the Mediasuch asasylum seekers,orhoodies.
3.
A generic type is a character familiar through use in a particular genre (type) of movie.