Web 2.0- -The second phase of the internet, where
technology has improved allows focus people to go from receiving information
and services to people creating and sharing material. Examples such as
Blogs
Social networking
YouTube
Prosumers- - PROducers & conSUMERS, the contemporary
audience behaviour as active participantants in the process of production of
media text (i.e. produce yet consume the work).
Visualisation- Music
has power to control an audience/people, it can control emotions, however
through music videos they are designed to entertain people, to educate them.
http://www.youtube.com/watch?v=e8neDjQoBMQ
Purity- A concept that questions the authenticity
& integrity of Music in the light of cultural recycling, over production
and autotuning.
http://www.youtube.com/watch?v=Imixg3jrJS8
Cultural Recycling-
- The process of Remix, Re-cycling, Mashup,
Re-packaging, Re-imagining of existing Media (Music) to create something new
out of the old
Fans- - Audience who has a strong interest,
belief and identifies with the band or artist
Convergence- the process
by which a range of media platforms are integrated within a single piece of
media technology. Nintendo Wii. http://www.youtube.com/watch?v=2OuDMXoEn-M
links to synergy
Music Culture
Co-option
Musical Abundance
Levels of
Production
Hierarchies/Trending
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